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Agenda Setting in the Issue of Refugeedom: Analysis of Connection Between Media Exposure and Perceived salience of the Issue
Michalová, Lea ; Remr, Jiří (advisor) ; Soukup, Petr (referee)
The diploma thesis concerns itself with the analysis of connection between the media exposure to refugeedom topics and the perceived salience of the issue. Combined qualitative and quantitative research designs ruled by QUAN → qual scheme are used in the thesis. In the quantitative part the effect of exposure to refugeedom-related news on the perceived salience of the subject is constructed using TV and newspaper viewing figures while controlling socio- demographic characteristics of respondents. Binary logistic regression was used to find the influence. The analysis shows that the exposure to content concerning immigration and refugees has influenced the rated importance of the issue. However, there are other variables not included in the model which are affecting the salience. The qualitative approach offers insights into the relationship discovered with quantitative methods. In-depth interviews showed people are aware of the media influence mainly regarding topics they are thinking about and discussing with their social surroundings. According to some interviewees this influence is stronger observed in topics where we lack personal experience, like the refugees. Apart from the media other issues like value orientation, life experience, social surroundings or the extent of criticism may have...
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Agenda Setting in the Issue of Refugeedom: Analysis of Connection Between Media Exposure and Perceived salience of the Issue
Michalová, Lea ; Remr, Jiří (advisor) ; Soukup, Petr (referee)
The diploma thesis concerns itself with the analysis of connection between the media exposure to refugeedom topics and the perceived salience of the issue. Combined qualitative and quantitative research designs ruled by QUAN → qual scheme are used in the thesis. In the quantitative part the effect of exposure to refugeedom-related news on the perceived salience of the subject is constructed using TV and newspaper viewing figures while controlling socio- demographic characteristics of respondents. Binary logistic regression was used to find the influence. The analysis shows that the exposure to content concerning immigration and refugees has influenced the rated importance of the issue. However, there are other variables not included in the model which are affecting the salience. The qualitative approach offers insights into the relationship discovered with quantitative methods. In-depth interviews showed people are aware of the media influence mainly regarding topics they are thinking about and discussing with their social surroundings. According to some interviewees this influence is stronger observed in topics where we lack personal experience, like the refugees. Apart from the media other issues like value orientation, life experience, social surroundings or the extent of criticism may have...
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Connection between charasteristics of an interviewer and respondet's answers in face to face interviews
Strnadová, Mirka ; Remr, Jiří (advisor) ; Buchtík, Martin (referee)
This diploma thesis shows a connection between an interviewer's demographic characteristics and a respondent's answers during a face-to-face interview. The analysis uses the American data from General Social Survey and the Czech data from CVVM. The monitored variables are sex, age, education and the size of place. On the ground of the theory of interpersonal communication, social distance and stereotypical answers to certain questions the following questions were chosen to be analysed: the willingness to have certain group of people as neighbours, opinions on marihuana, the death penalty, abortions and homosexuals. The analysis proves that the interviewer's demographic characteristics do influence the answers to some of these questions. However there is no set of rules that could prove which particular characteristics would influence which particular questions. The methods used in this thesis are correlational analysis, binary logistic regression and an advanced mixed models analysis. The next part consists of a qualitative research, which uses a fictional face-to-face interviews and following cognitive interviews with respondents. This part shows the importance of the actual question because when the respondent answers a certain question for the first time he is more likely to be influenced by the...
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